Companies want sustainable business but finding it hard to implement.

The sustainability learning center in Toronto, Ontario has a vested interest in advancing businesses and organizations implementation of sustainable applications and the feedback they are getting is positive but a new approach needs to be taken to be fully embraced. This article was posted on Sustainability Learning Center blog by Kathryn Cooper.

Global CEOs say “complexity of implementation” is greatest barrier to business sustainability

Posted on August 23, 2010 by kathryncooper

Global CEOs report that greatest barrier to business sustainability is the complexity of implementation.

In the New Era of Sustainability study, released June, 2010, 93 percent of 766 global CEOs agreed that sustainability is critical to the future success of their companies. In fact, 80 percent of them reported the global economic downturn accelerated their conviction to embrace sustainability practices. But they also lamented that “complexity of implementation across functions” was their most significant barrier to implementing an integrated, company-wide approach to Sustainability. Of particular issue was the challenge of establishing a consistent, companywide approach across large and increasingly complex supply chains and subsidiaries. Clearly, the journey from sustainability strategy to implementation is not all that easy. Fast forward to August, 2010, another study, Demand for ISO 14001 adoption in the global supply chain notes that environmental preferences and pressures of customers in environmentally conscious markets are more likely to encourage domestic and foreign suppliers to adopt ISO 14001.
To read full article click on link above.

What is all the fuss about?

If ever anyone wanted to truly understand the complex interrelationship between our consumerism and its true impact on the planet the storyofstuff.org is the first place they need to go. The Story of Stuff written by Annie Leonard is the most comprehensive, personable, straight talking, simple yet all encompassing video and book available today.

Annie demonstrates in clear, simple manner the facts and truths about how all of our actions are interconnected and the true scope of consumption. This woman is brilliant and I highly recommend everyone to visit her site and watch the videos. Her book is a comprehensive detailed expansion of the video written in a voice that speaks to you as a friend, neighbor and educator.